Intense By Harrisson

Intense by Harrisson is a small cake business run by a pastry chef who creates cakes to order. I was tasked with designing the visual identity for the brand.

I chose a simple yet elegant typeface for the logo and placed it inside a whipped-cream-inspired shape, as a subtle reminder of the sweet and delicate nature of the business. For the colour palette, I used white as the primary colour, echoing whipped cream, and a pink-purple shade as the secondary colour, inspired by the berries the chef often used in his recipes.

The chef’s mascot was a hedgehog, which also needed to be included in the identity. I added a subtle hedgehog illustration to elements such as the email signature and footer, bringing a personal touch to the overall design.