Food Quality Consulting

I developed this visual identity from A to Z, including the name research. The client was launching her company as a food quality consultant for new restaurants. We chose the name QualisChef because it intuitively conveyed her expertise.

The logo mark is a quotation mark reworked to resemble a knife, bringing together the consulting side through conversation and the culinary side through the knife. The green and yellow palette was chosen to evoke the freshness of ingredients.