Femmes Actives Japon

I was hired by FAJ to design a small brochure presenting their offer. Since they did not have formal brand guidelines, I used the colours from their logo as a starting point, creating a brochure that felt consistent with their existing visual identity.

They wanted the design to reflect a group of women coming together to support one another and help each other navigate the Japanese market. I developed a patchwork concept, where different pieces are brought together to create something beautiful. The design used Japanese-inspired patterns as a reminder that, although it was a French network, the business was based in Japan.